Google Ads or Meta Ads: where should you start?
admin
August 31, 2026
Google Ads captures existing demand. Someone types ’emergency plumber Parramatta’ and you appear at the exact moment they need you. Meta creates demand: nobody opens
Practical writing on websites, paid media, search and follow-up systems the same thinking we use with clients, minus the jargon.
Google Ads captures existing demand. Someone types ’emergency plumber Parramatta’ and you appear at the exact moment they need you. Meta creates demand: nobody opens
Google Ads captures existing demand. Someone types ’emergency plumber Parramatta’ and you appear at the exact moment they need you. Meta creates demand: nobody opens
A homepage has one job: help a stranger decide, quickly, whether you are worth their attention. Everything else is decoration.
People enquire when the intent is hot, and they usually enquire with more than one provider. The business that replies first frames the conversation and often wins by default.
Match the ad word-for-word where you can. State the offer, the audience and the outcome, and place the primary action immediately beside it.
What actually moves the map pack: Google Business Profile, service pages, reviews and the location signals most sites get wrong. Local search rewards businesses that
Offers, pages, traffic, follow-up and measurement — the five building blocks behind a predictable flow of enquiries. Most businesses do not have a lead problem,
Traffic without enquiries usually means the site is not doing the specific job of turning attention into action. Here are the seven causes we see most often.
You’ve been exploring Lift Growth for a little while. If you’re serious about improving your website, SEO or marketing, let’s look at what’s currently holding your business back.