Paid Media
Moorebank Amcal Pharmacy
A targeted digital growth campaign for Moorebank Amcal Pharmacy’s sleep apnoea service — combining dedicated page design, SEO, Google Business Profile optimisation and Meta…
View case study
GOOGLE ADS
Search campaigns, landing pages, conversion tracking and ongoing optimisation. We start by making sure the account can measure a real enquiry, then spend against the searches worth paying for.
Trusted by growing businesses
The Problem
Accounts we take over usually spend most of their budget on broad terms, count every form view as a conversion, and send all traffic to a homepage that never mentions the thing the person searched for.
Cost per click looks acceptable, cost per qualified enquiry is unknown, and nobody can say which campaign produced the last five jobs. Budget keeps moving without evidence.
Who this suits
If search demand for your category is genuinely thin, we will tell you before you commit budget.
What we deliver
Campaigns built around commercial intent and margin, with match types, negatives and budgets that stop overlap eating spend.
Pages that repeat the search term, answer the obvious objection and ask for one action built and tested rather than assumed.
Form submissions, calls, chats and where possible CRM-qualified outcomes, so the account optimises toward revenue rather than form loads.
Responsive search ads, assets and extensions written against the objections your sales team hears, refreshed on a schedule.
Search term review, bid and budget adjustment, negative keyword work and landing page iteration on a weekly rhythm.
A monthly read on spend, enquiry volume, cost per qualified enquiry and what we are changing next in plain English.
How it works
01
We audit the existing account or plan a new one, and fix measurement first. Without reliable conversion data every later decision is guesswork.
02
Campaign structure, keywords, negatives, ads and landing pages prepared together, with budgets set to the terms that can pay their way.
03
Early weeks are about search term data and lead quality feedback from your team, not premature scaling.
04
Weekly account work, monthly review of what to expand, pause or rebuild. Landing pages keep changing alongside the campaigns.
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FAQ
Have more questions? We’re here to help you figure out the right next step.
Account build or restructure, keyword and negative management, ad writing, conversion tracking, landing page work, weekly optimisation and monthly reporting.
Businesses where people already search for the service, and where a new customer is worth enough to justify paying for the click.
Yes. We usually keep what is performing, fix tracking, then rebuild the parts that are wasting spend rather than resetting the account history unnecessarily.
Access to your Google Ads, Analytics and Tag Manager accounts, your website, honest feedback on lead quality, and a budget you are comfortable testing with.
Qualified enquiries and cost per qualified enquiry first, supported by conversion rate, impression share and search term relevance. Clicks alone are not a result.
Yes. The Google Ads account remains yours. We set up and manage campaigns within your own account, so you retain ownership and access even if we stop working together.
You’ve been exploring Lift Growth for a little while. If you’re serious about improving your website, SEO or marketing, let’s look at what’s currently holding your business back.