77 Convenience Store
A digital retail growth setup for a Darlinghurst convenience store, combining ecommerce and social media to make everyday products easier to discover, promote and purchase beyond the physical storefront
The situation
77 Convenience is a local Darlinghurst retailer offering groceries, snacks, drinks and everyday essentials to customers looking for quick and convenient shopping.
The business already had the advantage of a physical location, but relying only on walk-in customers limits how and when people can shop.
The opportunity was to strengthen the digital side of the business by creating an ecommerce pathway for customers while using social media to keep products, offers and the store itself visible to the surrounding market.
What we did
We worked across Ecommerce and Social Media, helping extend the 77 Convenience shopping experience beyond the physical store.
On the ecommerce side, the focus was on creating a digital shopping journey where customers could access the store’s range more conveniently and move from product discovery toward online ordering.
With a catalogue covering categories such as groceries, snacks, drinks, dairy, bakery items and everyday essentials, the digital setup needed to accommodate a broad range of products while remaining easy for customers to navigate.
Alongside ecommerce, we supported social media content to promote products, communicate convenience and keep the business visible to customers around Darlinghurst.
How it works now
77 Convenience has a stronger connection between its physical retail operation and its digital customer experience.
Customers can discover products and offers through social media and then move toward purchasing through digital ordering channels instead of relying exclusively on an in-store visit.
Social media supports ongoing awareness, while ecommerce gives the business another way to serve customers who prioritise speed, convenience and delivery.
Together, the channels help turn 77 Convenience from a purely location-based retailer into a business capable of serving customers both in-store and online.
The result
The result is a more flexible retail model supported by digital commerce and ongoing social visibility.
77 Convenience now has stronger foundations for promoting its product range, reaching customers beyond passing foot traffic and supporting more convenient ways to shop.
The combination of ecommerce and social media also gives the business a platform it can continue developing as customer shopping habits and its product range evolve.
