Google Ads or Meta Ads: where should you start?
Google Ads captures existing demand. Someone types ’emergency plumber Parramatta’ and you appear at the exact moment they need you. Meta creates demand: nobody opens Instagram looking for your service, so the creative has to interrupt and interest them.
What a good homepage actually has to do
A homepage has one job: help a stranger decide, quickly, whether you are worth their attention. Everything else is decoration.