Hair by Aramias
A refined digital presence for a Sydney hair salon, combining website work and social media to showcase its services, strengthen the brand and create a clearer journey from discovering Hair by Aramias to booking an appointment.
The situation
Hair by Aramias is a Hinchinbrook hair salon offering services across hair colouring, cuts, styling, hair care, straightening and special-occasion styling.
The salon is positioned around personalised service, professional technique and creating an experience where each client’s individual style is understood.
The digital challenge was to communicate that same experience online. Potential clients needed to quickly understand the services available, see what makes the salon different and have a simple path toward making a booking.
What we did
We worked across Website and Social Media, creating a stronger connection between the salon’s online presence and the experience clients receive in person.
The website was structured around Hair by Aramias’ core services, presenting treatments and styling options clearly while giving visitors direct pathways toward booking an appointment.
The digital presentation was designed to reflect the salon’s more refined positioning rather than treating the website as a simple service list.
Alongside the website, we supported social media to give Hair by Aramias an ongoing platform for showcasing its work, services, transformations and salon identity.
How it works now
Hair by Aramias now has a more connected customer journey across its website and social channels.
Social media helps potential clients discover the salon, see its work and become familiar with the brand, while the website provides a more structured environment for researching services and moving toward a booking.
The two channels support different stages of the same journey — from seeing a transformation or service online to exploring the salon and booking an appointment.
The result
The result is a stronger digital presence built around both brand presentation and customer action.
Hair by Aramias has a professional platform for presenting its range of hair services alongside a social media presence that keeps the salon visible and gives its work room to be showcased consistently.
Together, these channels provide a stronger foundation for building awareness, attracting new clients and supporting ongoing appointment bookings.
