Newtown Pork Roll

The situation

Newtown Pork Roll is a Vietnamese food business with locations in Newtown and Surry Hills, serving customers looking for quick, fresh and convenient bánh mì and Vietnamese food.

For a hospitality business built around physical locations, digital visibility plays a major role in customer acquisition. People may first discover the brand through Google, social media or a local food search before deciding where to eat.

The challenge was to create a stronger digital presence that could clearly represent the brand, make store information easy to access and improve visibility across both search and social channels.

What we did

We worked across Website Development, SEO, Social Media and Google Business Profile Optimisation, building a more connected digital presence around the Newtown Pork Roll brand.

The website was developed as the central destination for customers to explore the business, find store locations and access key information.

Alongside the website, we strengthened the site’s SEO foundations to improve its ability to appear for relevant brand, food and location-based searches.

Social media supported ongoing brand visibility and gave Newtown Pork Roll a platform for showcasing its food, locations and everyday brand presence.

We also optimised Google Business Profiles to strengthen local search visibility and ensure customers searching around Newtown and Surry Hills could more easily find the relevant store information.

How it works now

Newtown Pork Roll now has multiple digital touchpoints supporting the same customer journey.

SEO helps customers discover the brand through search, while Google Business Profiles support high-intent local searches from people looking for food nearby.

Social media keeps the brand visible between visits and gives customers another way to discover its food and locations.

The website brings those channels together by providing a central place for customers to learn more about the business and find the appropriate location.

Together, the system helps move customers from online discovery to an in-store visit.

The result

The result is a stronger digital foundation for a growing Sydney hospitality brand.

Newtown Pork Roll now has a more consistent presence across its website, organic search, social media and local search ecosystem, making it easier for customers to discover the business and find the location most relevant to them.

The setup also gives the brand a more scalable digital foundation as it continues building awareness across multiple Sydney locations.