OBA’MI
A dedicated restaurant website for a modern Vietnamese food brand in Surry Hills, built to showcase the menu, communicate the OBA’MI identity and create clear pathways from food discovery to online ordering.
The situation
OBA’MI is a Vietnamese restaurant in Surry Hills built around fresh, flavour-focused food inspired by Vietnamese street cuisine, including bánh mì, pho, steamed rice and noodle dishes.
The business needed a digital home that could do more than simply display contact details.
Customers needed to quickly understand the food offering, explore the menu, learn more about the brand and move directly toward ordering without unnecessary friction.
The challenge was to bring those elements together in a website that felt aligned with the restaurant while still remaining practical and easy to navigate.
What we did
We delivered Website Development, creating a central digital platform for the OBA’MI brand.
The website was structured around the customer journey, introducing the restaurant and its Vietnamese food concept before directing visitors toward key menu categories and ordering options.
Food items such as bánh mì, pho, steamed rice and other Vietnamese dishes were given clear visibility, helping customers understand the offering before making a purchase decision.
We also created direct pathways into third-party ordering platforms including Uber Eats and DoorDash, making it easier for customers to move from browsing the website to ordering food online.
How it works now
OBA’MI now has its own digital destination where customers can discover the restaurant, explore the menu and move directly toward ordering.
Rather than relying entirely on delivery apps to represent the business, the website gives OBA’MI control over how the brand, food and restaurant experience are presented.
Customers can learn about the restaurant first and then continue into their preferred ordering platform when they are ready to purchase.
The result is a clearer journey from discovering OBA’MI to choosing a dish and placing an order.
The result
The result is a stronger digital foundation for the OBA’MI brand.
The restaurant now has a professional website that brings its menu, story and ordering pathways into one central experience while giving the business greater control over its online presentation.
This creates a stronger platform for building brand recognition, supporting online orders and giving customers a more complete introduction to OBA’MI before they visit or order.
