Salon Stories
Ongoing digital support for a specialist Surry Hills hair salon, improving the existing website experience and strengthening social media to better communicate its expertise, personality and inclusive approach to hair.
The situation
Salon Stories is a Surry Hills salon specialising in curly haircuts, afro hair and vibrant hair colour, with a strong focus on personal style, hair health and an inclusive salon experience.
The business already had an established website and brand presence, so the priority was not to rebuild everything from the ground up.
The opportunity was to improve how the existing website represented the salon, make the customer journey clearer and support the brand with a stronger, more consistent social media presence.
What we did
We worked across Website Improvements and Social Media, focusing on strengthening the digital experience already in place.
On the website side, we improved key areas of the existing site to make information easier to navigate, better present the salon’s services and create clearer pathways toward online booking.
The website needed to communicate the areas that make Salon Stories distinctive, particularly its expertise across curly hair, afro hair and creative colour, while still keeping the experience simple for customers researching the salon.
Alongside the website improvements, we supported the salon’s social media presence with content designed to showcase its work, communicate its personality and keep the brand consistently visible to existing and potential clients.
How it works now
Salon Stories now has a stronger connection between its website and social media presence.
Social content gives potential clients an ongoing view of the salon’s work, style and expertise, while the website provides a more structured place to explore the business and move toward booking.
The digital experience better reflects what customers can expect from the physical salon: specialist knowledge, individual style and a welcoming approach to different hair types.
Together, the two channels support the journey from discovering Salon Stories to deciding to book an appointment.
The result
The result is a more refined and consistent digital presence built around the salon’s existing strengths.
Rather than replacing established assets unnecessarily, the work improved the website where needed and strengthened social media as an ongoing channel for showcasing the Salon Stories brand.
This gives the salon a stronger platform for presenting its specialist services, staying visible to its audience and supporting future bookings.
